Defining a new category is a challenge that doesn’t come along every day, but it’s one that we embrace. JOI is a startup on a mission to make nut-based milk more convenient, delicious, and sustainable. Through strategic positioning and thoughtful design, we helped JOI to define a new market and far surpass sales growth targets.

"The team didn’t just design a brand; they immersed themselves in the ethos of JOI, understanding and articulating our mission of simplicity, sustainability, and health in every aspect of our branding and packaging."

The approach to JOI’s brand and packaging design perfectly encapsulates our belief in the power of simplicity, innovation, and consumer experience. Through strategic design and messaging, we helped JOI not just launch a product but ignite a movement towards healthier, more sustainable living—one blend at a time.